A new look and name for the Ilkley-based financial planning firm

An Ilkley-based financial planning company has a new look and a new name.

Sarah Siddons, award-winning director of Ilkley-based Sarah Siddons Financial Planning, has announced that the business has completed a comprehensive rebrand following continued expansion.

The business will now be known as Siddons & Co Financial Planning with a new logo, ‘putting you in control’ tagline and a new visual identity including a new color scheme incorporating a dynamic orange.

These changes will be reflected in an updated website, stationery and office signage for the Skipton Road premises, as well as revitalized marketing assets.

The name change is the next step in Sarah’s growth strategy as she evolves and expands, with a growing team including financial advisor Dan Riley.

Sarah started her business after a career change as a financial advisor and embarked on a new challenge in 2008.

In 2019, she achieved Chartered Insurance Institute (CII) Certified Financial Planner status after ten years of continuous professional development while juggling work and raising a young family.

Since then it has gone from strength to strength, with Sarah and her team winning prestigious awards and increasing the number of clients and funds under management.

Although the company’s name and appearance have changed, the brand’s core values ​​of providing excellent customer service and building long-term, trusting relationships with their customers will remain the focus of the brand’s attention. ‘team.

Sarah said: “Since our team has grown and we have welcomed an additional financial advisor, the business is no longer centered around me as an individual.

“It really is a cohesive team effort and our rebranding reflects that.

“Although we are now Siddons & Co Financial Planning, our clients will still benefit from the same care, commitment and personal touch from myself and the rest of the team. We will continue to put them in control of their financial life and look forward to welcoming new customers.