CFP Board Center for Financial Planning announces expanded partnership with Charles Schwab Foundation and Schwab Advisor Services

WASHINGTON, June 7, 2022 /PRNewswire/ — The CFP Board Center for Financial Planning (“Centre”) today announced that Schwab Advisor Services and the Charles Schwab Foundation are expanding their support for the Center’s work with a new four-year grant to help build a more diverse environment and a sustainable financial planning profession.

The new commitment builds on previous donations that helped launch the Center in 2015. It enables the Center to continue to drive the overall growth and strategic diversification of the financial planning profession through research, education and thought leadership for students, certified advisors, financial services executives and consumers.

Specifically, the gift will create a scholarship fund over the next four years to support scholarships for CFP® certification candidates, including candidates from underrepresented groups. The gift will also support the Centre’s annual diversity summit in October and fund co-branded research on diversity in the financial planning profession.

“Schwab Advisor Services and the Charles Schwab Foundation have been great partners with the Center, and this commitment demonstrates their enduring commitment to our mission,” said CFP Board CEO Kevin R. Keller, CAE. “The CFP Board of Directors is grateful for this generous research and scholarship support in the interest of increasing diversity in the financial planning profession.”

Past contributions of Schwab Advisor Services and the Charles Schwab Foundation to the Center have made possible extensive research on racial diversity in financial planning as well as the Centre’s annual Diversity Summit, which features nationally recognized speakers, networking between CFP® Certificants and Candidates, and breakout sessions exploring how financial planning can attract and retain ethnically and racially diverse talent.

“Trust between advisors and clients is rooted in a clear alignment between an individual’s needs and values ​​and the relationship they have with the advisor. It therefore follows that promoting diversity in the independent consultancy industry is critically important,” said Bernie Clark, Head of Schwab Advisor Services. “Investors are increasingly turning to independent advice, but they also want to be able to work with advisors who can understand their individual worldview, so we need to continue to attract and develop advisors from all walks of life.”

“With this new pledge, Schwab Advisor Services and the Charles Schwab Foundation remain the Center’s largest donor,” said DA Abrams, CEO of the CFP Board Center for Financial Planning. “As the Center strives to attract, onboard and train the next generation of financial planners capable of competently and ethically serving the public, we are grateful for the generous support of Schwab Advisor Services and the Charles Foundation Schwab who help make our vision possible.”

To learn more and support the Centre’s initiatives, click here.


The Certified Financial Planner Board of Standards, Inc. is a professional body for personal financial planners in the United States. The CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. . CFP’s Board of Directors, along with its Financial Planning Center, is committed to increasing public awareness of CFP® certification and access to a diverse, ethical and responsible financial planning workforce. competent. Widely recognized by businesses as the standard in financial planning, the CFP® certification is held by more than 92,000 people in the United States.


The CFP Board Center for Financial Planning seeks to create a more diverse and sustainable financial planning profession so that every American has access to competent and ethical financial planning advice. The Center brings together professionals, businesses, educators, researchers and CFP® experts to address profession-wide challenges in the areas of diversity and workforce development, and to build an academic home that provides opportunities to conduct and publish new research that adds funding to plan a body of knowledge.

SOURCE Certified Financial Planner Board of Standards, Inc.