DENVER, October 3, 2022 /PRNewswire/ — With increased recognition of the impact of psychology on financial behavior, today’s financial planning professionals need to better understand how they can best serve their clients. In response, the Financial Planning Association® (FPA®) today announced a new partnership to provide members with access to the Financial Planning Psychology Specialist Badge™.
The Financial Planning Psychology Specialist Badge Program is an on-demand program for financial planners with over 7 hours of video instructions and exercises. Developed by dr. Brad KlontzPsy.D., CFP®, and Dr. Charles Chaffinco-authors with Dr. Ted Klontz from the recently released book Psychology of Financial Planning: The Practitioner’s Guide to Money and Behaviorthe program includes 9 CFP® CE credits for those who complete the program.
“We are thrilled to have this opportunity to work with Drs. Klontz and Chaffin to bring their expertise to our members through this truly unique learning program,” said Patrick D. Mahoney, Director General of the FPA. “Financial psychology is a critical area that needs to be explored by today’s financial planning practitioners. This program will position our members to better meet the unique needs of their clients and provide them with a deeper appreciation of how their clients think about finances and what they can do to help them make better financial decisions.”
The program focuses on how financial planners can build deeper relationships with clients through tools and techniques that improve communication, cultural competency, goal setting and response to crisis events. clients. The program modules cover:
- Client Values and Goals: The Role of the Planner in Facilitating Financial Success — Identify the key factors that drive a client’s financial decision-making.
- Understand your client’s background — Focuses on how a client’s past experiences with money can impact their financial beliefs and behaviors, including the impact of financial trauma on a client’s relationship with the silver.
- Understand your client’s financial beliefs — Describes the main categories of money beliefs and their impact on financial behaviors and outcomes.
- Understand your client’s financial behaviors — Focuses on the application of financial psychology to help explain, interpret, and evaluate financial behaviors.
- Multicultural competence in financial planning — Describes the impact of race, culture, gender, and sexual orientation on the financial experiences, financial beliefs, and financial behaviors of the client and planner.
- Manage customer money disputes — Focuses on the four common sources of money conflict in clients’ lives and strategies the counselor can use to resolve money conflict in couples and families.
- Six steps to help a client through a crisis event — Identifies the types and characteristics of client crisis events commonly seen in financial planning.
- Behavioral Finance for Financial Planners — Identifies common heuristics and biases and their impact on financial decision-making and client well-being.
- Client Learning Styles and Risk Tolerance — Provides a comprehensive overview of different client learning styles and how financial planners can incorporate them into their practice.
- Principles of Effective Communication — Focuses on key verbal and non-verbal communication strategies that can effectively build trust and credibility with clients.
- Advice on financial planning practice — Provides counseling techniques that planners can use with financial planning clients.
- Get the customer to act — Focuses on the six stages of the change process, how a financial planner can identify each stage in a client and, most importantly, how to respond and respond to help the client take action.
- Putting Financial Psychology into Practice — Focuses on the value that the psychology of financial planning brings to clients and planners and asks the financial planner to identify the elements of their financial psychology and the impact of their background, beliefs and cultural identity on the client-planner relationship.
“As a longtime member of the Financial Planning Association, I couldn’t be happier to have FPA as our first announced partner to bring the Financial Planning Psychology Specialist badge to the profession,” says Dr. Brad Klontzco-teacher.
Upon completion of the program, financial planners will receive the Financial Planning Psychology Specialist badge, which they can display on their websites and social media platforms. Financial planners will also be able to identify client biases, beliefs, behaviors and other psychological factors that impact the client’s financial goals and the client-planner relationship. They will also be able to apply various tools and techniques to help increase customer acquisition and retention and the effectiveness of financial planning and identify their own beliefs and biases about money that may impact their relationships with customers.
“With companies large and small struggling to educate their planners on all the factors that impact the client-planner relationship, we saw the need to develop a comprehensive curriculum for the profession that helps planners know more about the client’s financial psychology,” says Dr. Charles Chaffinco-teacher.
FPA will host an Impact Session webinar with Drs. Klontz and Chaffin on October 24 at 2:00 p.m. ET to further explore the new program. FPA members can register for the session on the FPA website. From there, members can explore a template that will help financial planners understand their clients’ financial psychology and additional details about the on-demand program, which is available to FPA members at a discounted rate of $495.
About the Financial Planning Association
The Financial Planning Association® (FPA®) is the leading membership organization and professional association for Certified Financial Planners.MT professionals and those involved in the financial planning process. FPA is the CFP® professional’s partner in planning, helping them realize their vision of professional growth through support for practice, learning, advocacy and networking. Learn more about FPA at associationdeplanificationfinancière.org and on Twitter at twitter.com/fpassociation.
About Financial Planning Psychology Programs
Visit www.PsychologyOfFinancialPlanning.com to learn more about the multiple program offerings for practitioners and businesses, including the Specialized Program as well as the Financial Planning Psychology Community and customized programs for businesses of all sizes.
SOURCE Financial Planning Association