Orion Adds Behavioral Finance to its Financial Planning Platform: Technology Overview

What do you want to know

  • Orion’s new tool helps advisors keep clients calm during market volatility and improves financial results.
  • Envestnet announces several spring updates that improve its platform.
  • Snappy Kraken acquired industry website builder and advisor website from existing integration partner.

Orion Advisor Solutions has added behavioral finance to its financial planning technology platform, the company said.

The company’s new goals-based approach to investing, called “Protect, Live, Dream,” uses “mental accounting to help clients achieve a sense of calm and security while simultaneously striving to achieve their dreams,” according to Orion.

When developing Protect, Live, Dream, “we aim to provide advisors with a tool that helps keep their clients calm during market volatility, improves their clients’ financial results, and ultimately guides their clients to better financial planning habits,” said Dr. Daniel. Crosby, chief behavior officer at Orion, said in a statement Monday.

Clients can join with their advisors to develop personalized plans that best serve their short- and long-term financial goals, the company said.

Separately, Orion said it supports an “industry-wide effort to advocate for the adoption of real-time data sharing technology to improve accessibility and transparency.” data for independent advisors”.

As part of the initiative, Orion said it is using Amazon Web Services’ Amazon Redshift cloud-based data warehousing technologies.

Amazon Redshift enables Orion to improve the speed, performance and scalability of its data processing solutions without requiring a large investment in infrastructure, Orion said.

Orion too tweeted Wednesday it’s hiring. “Work from anywhere in the country, keep wearing what you want, and we’ll give you the tools and ‘the dress code’ to succeed.” Visit our careers page to explore your next best opportunity here: https://fal.cn/3okeG”

Envestnet adds tax management and sustainable investing features

Ahead of its Envestnet Advisor Summit in Charlotte, NC on May 11-12, the company announced that it had made several technology updates across its ecosystem.

The enhancements were “designed to meet and exceed the changing technology and investment needs of financial advisors and their clients” and were part of a series of spring releases including investment products, online planning solutions line and an optimized experience for advisors and clients. , said Envestnet.

The company will unveil “additional innovations as part of our roadmap” at the advisor summit, according to Molly Weiss, product manager for Envestnet Wealth.

Envestnet’s new features include a next-generation proposal workflow that it says is “driven by feedback from advisors, who can now access” multiple features in proposals for new investment products, a- he declared.

New features include Fund Strategist Tax Management, enabling advisors to outsource and automate tax management to portfolio accounts of third-party managers or proprietary fund strategists at scale and customized to the tax situation and investment objectives of their clients.

Other new features include Sustainable Investing Strategies and Overlays, which Orion says “enable advisors to integrate institutional-grade and personalized sustainable investing approaches into client portfolios.”

The new features are complemented by: Private Wealth Consulting, improved account setup features, including more flexible average dollar cost settings and account-level security restrictions, and updated performance reports.

Meanwhile, Envestnet | Tamarac’s updates for spring include: simplified navigation for unified managed accounts in the customer portal and reporting solution; compliance tools to support advisor reporting on Form ADV and 13F; improved reporting capabilities; and continued usability improvements for the new, modernized trading experience with a streamlined rebalancing workflow.

Investnet | MoneyGuide has also completed a new integration with Special Needs Map, a web-based planning tool, to help estimate how much money customers might want to leave for a child with special needs after they pass away, Envestnet said.

Snappy Kraken Buys Advisor Websites

Snappy Kraken has acquired industry website builder and existing integration partner Advisor Websites to “create a holistic solution for websites, branding and digital marketing,” it said. tuesday.