The CFP Board Center for Financial Planning joins the Financial Alliance for Racial Equity (FARE)

WASHINGTON, November 17, 2021 /PRNewswire/ — The CFP Board Center for Financial Planning (“Centre”) today announced that it will join the Financial Alliance for Racial Equity (FARE), a partnership of leading financial services organizations, associations and colleges and historically black universities (HBCUs).

FARE was created in late 2020 by a group of leading financial services companies and HBCUs to overcome barriers to entry faced by Black advisors and finance professionals. In the spring of 2022, FARE will fund and launch a scholarship to remove financial barriers preventing people of color from earning CFP® certification. More information will be available in the coming months.

“CFP Board is honored to join the FARE Coalition and support the growth of Black professionals entering and succeeding in the financial services profession,” said CFP Board CEO Kevin R. Keller, CAE. “We look forward to joining FARE and helping Black professionals learn about the financial planning profession and ensuring they have the right resources to succeed once they join. This will help develop a more diverse and sustainable financial planning profession that better reflects the American population it serves.”

FARE members share their research and best practices, partner with initiatives and identify concrete solutions that contribute to lasting change in the financial services profession. In addition, FARE executive members meet twice a year to monitor the progress of FARE’s mission and vision.

“Attracting the next generation of talent, especially those from diverse backgrounds, is extremely important to the future of the financial planning profession,” said Kristi Rodriguez, senior vice president of the Nationwide Retirement Institute®. “This scholarship will benefit the next generation of Black students working toward CFP® certification, preparing them for long-term success as they enter the workforce.”

In addition to Nationwide Financial, FARE members include Morgan Stanley, M Financial Group, NFP, Employee Benefits Research Institute, Huntington Bank, Franklin Templeton, Life in Miami, Advisor group, DCIIA, the American College of Financial Servicesand Capital Group. Alliance HBCUs include Hampton University, Howard University, Lincoln University, Virginia State University, University of Virginia Union and Winston-Salem State University.

FARE is a benefactor sponsor of the Centre’s fourth annual Diversity Summit and Career Fair, taking place virtually from November 17-19, 2021.


The Certified Financial Planner Board of Standards, Inc. is a professional body for personal financial planners in the United States. The CFP Board sets standards for financial planning and administers the prestigious CFP® certification – one of the most respected certifications in financial services – so that the public has access to and benefits from competent and ethical financial planning. . CFP’s Board of Directors, along with its Financial Planning Center, is committed to increasing public awareness of the CFP® certification and access to a diverse, ethical and responsible financial planning workforce. competent. Widely recognized by businesses as the standard in financial planning, the CFP® certification is held by more than 90,000 people worldwide. United States.


The CFP Board Center for Financial Planning seeks to create a more diverse and sustainable financial planning profession so that every American has access to competent and ethical financial planning advice. The Center brings together professionals, businesses, educators, researchers and CFP® experts to address profession-wide challenges in the areas of diversity and workforce development, and to build an academic home that provides opportunities to conduct and publish new research that adds to the plan a body of knowledge.

SOURCE Certified Financial Planner Board of Standards, Inc.

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